AbbVie Pays $24 Million Over Calif. Humira Marketing
California has reached a settlement agreement with AbbVie Inc. to resolve a lawsuit alleging violations of the California Insurance Frauds Prevention Act involving the marketing of Humira (adalimumab), indicated for treating arthritis, plaque psoriasis, ankylosing spondylitis, Crohn’s disease, and ulcerative colitis. “AbbVie agreed to reform its Humira marketing practices in California, including disclosing that registered nurses employed as ‘ambassadors’ to interact with patients about Humira are actually paid by the company, not a medical provider, and reforming how Humira is marketed to health care providers,” a California Insurance Department release says. Under the settlement, AbbVie will pay a combined $24 million to the state and the whistleblower who brought the case to the Department’s attention.
The state investigation began in 2016 after receiving a whistleblower case filed by a registered nurse who was employed as an AbbVie Ambassador in Florida. “The Department alleged that Nurse Ambassadors interfered with the flow of doctor-patient communications and did not directly answer questions pertaining to AbbVie marketing activities constituted kickbacks in violation of the Act, including, for example, the provision of meals and drinks to providers outside the context of speakers programs,” the release says.