Attorney Warns: FDA Watching Professional Promotion
A recent notice of violation that was issued by the CDER Office of Prescription Drug Promotion (OPDP) to Mayne Pharma about a Nextstellis professional promotion is a reminder that OPDP puts as much energy into reviewing promotions targeting healthcare professionals as it does with direct-to-consumer promotions. That’s a caution from attorney Nathan Downing (Gardner) in an online post.
Downing says the notice of violation said the company’s speaker deck misrepresented the safety profile of Nextstellis, particularly concerning its estrogen component. The presentation also minimized the drug’s serious risks, OPDP said.
“Companies should take this untitled letter as a reminder of the importance of ensuring that all promotional materials accurately reflect the FDA-approved labeling and do not overstate the benefits or understate the risks of a product,” Downing writes. He advises companies to:
- review and revise promotional content;
- implement robust review processes; and
- educate marketing teams on FDA promotional guidelines and regulations.
“By proactively addressing these areas,” Downing concludes, “medical products companies can mitigate the risk of regulatory scrutiny and maintain compliance with FDA standards.”