FDA Policy/General
Think Like a Consumer on DTC Ads: Attorneys
Three SheppardMullin attorneys say a recent CDER Office of Prescription Drug Promotion (OPDP) untitled letter to Novartis alleging that a direct-to-consumer (DTC) TV ad for its breast cancer drug Kisqali (ribociclib) made false or misleading efficacy representations is a good reminder that those working on such ads should