> ## Content Index
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# Avoid Medical Device Development ‘Wipeouts’: Consultant
- URL: https://www.fdaweb.com/avoid-medical-device-development-wipeouts-consultant/
- Published: 2016-06-22T12:00:00.000Z
- Updated: 2026-09-14T21:11:24.000Z
- Author: David McFarland
- Tags: Devices, #legacy-id-D5136012

Medical device consulting firm IMUA Services [describes](http://imua-services.com/mistakes?ref=fdaweb.com) the five most common medical device wipeouts and how to avoid them. Using a surfing theme, the Carlsbad, CA, company identifies the mistakes as: 

- not conducting market research or not conducting enough research on who will use a product, how it is used, how it will make the user’s life easier, and whether there is enough demand to justify development costs;
- taking the wrong regulatory path;
- inadvertently infringing on another company’s patent;
- ignoring formative usability studies, risking that summative studies submitted to FDA will not meet all of the agency’s requirements; and
- setting unrealistic development timelines and costs.