Create ‘Drug Facts’ Box for DTC Ads: Column

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With FDA apparently taking a more aggressive stance on direct-to-consumer (DTC) drug ads, two academic researchers call in a Washington Post opinion column for the agency to create a “Drug Facts” box to go with ads. The column says that DTC ads “almost always fail to communicate what consumers most need to know — how well a drug actually works.”

The writers say consumers need to understand the size of a drug’s benefit and know about possible harms.

“This presents an enormous opportunity for FDA to help,” the column says. “Unless consumers learn how big the risks and benefits are, a drug ad simply has not informed them. And the only way to know if an ad has succeeded is to show it to people and see what they take away from it. If FDA is serious about improving drug ads, it should require these tests before ads can be released.”

Arguing in favor of a Drug Facts box, the writers say FDA already has all the information needed to go into such a box because it is the same evidence that companies provide when they apply for drug approval.

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