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Marketing
A new DTC study says drug marketers must learn to market products better to consumers and keep in mi...
Marketing
Bayer uses a "talking" dog and cat in new spots promoting its Advantage prescription flea control to...
Marketing
Pharmacia uses branded DTC television to promote Ambien to adults suffering from sleeplessness.
Marketing
A new report from Families USA ties DTC advertising to projected increases in prescription drug cost...
Marketing
Bristol-Myers Squibb keeps the lid on its DTC plans for just-approved Vaniqa, the first prescription...
Marketing
Although DTC advertising is continuing to grow at double-digit rates, the growth curve has started t...
Marketing
While SmithKline Beecham's Nicorette gum and NicoDerm CQ patch can help address the physical aspects...
Marketing
The battle for COX-2 inhibitor market share between Merck's Vioxx (rofecoxib) and Searle's Celebrex ...
Marketing
CDER's Division of Drug Marketing, Advertising, and Communications says it is concerned about a call...
Marketing
PlanetRx, an Internet health care site, says it has reached a multi-year agreement with Parke-Davis ...
Marketing
Bergen Brunswig says it has reached a preferred systems agreement with PDX, a software provider in t...
Marketing
Nearly one-quarter of all adults online are interested in purchasing prescription drugs over the Int...
Marketing
DDMAC cites another company, Sunnyvale, CA-based Pharmacyclics, for violative promotional activities...
Marketing
Concerned that FDA might not be able to easily obtain the evidence, and that CDER's Division of Drug...
Marketing
Sidley attorneys say the Justice Department voiced strong support for a fraud-on-FDA theory of liabi...
Marketing
FDA accepts for priority review a Capricor Therapeutics BLA for deramiocel, a cell therapy for treat...
Marketing
The CDER Office of Prescription Drug Promotion cautions Taiho Oncology about misleading efficacy pre...
Marketing
The Veeva Field Trends 2022 report says 75% of healthcare providers want contact with drug field sta...
Marketing
CDER advertising researchers say their study of character-space-limited communications like Tweets i...
Marketing
The CDER Office of Prescription Drug Promotion says it wants to expand a current study on endorsers ...
