Docs Don’t See Drug Company Web Sites as Credible: Study

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Manhattan Research says that just 27% of doctors surveyed find drug company Web sites to be credible sources of professional information. Doctors value useful drug company content that helps them do their jobs better such as quality scientific information, patient education, and diagnostic tools, the firm’s Taking the Pulse U.S. 2017 Study says. But they say that most of what they get online from drug companies is advertising. They say that few drug companies are doing a good job providing quality digital content.

Key study findings were: 

  •          70% of U.S. doctors agree it is crucial that drug companies provide education resources rooted in science, but half of all doctors say that no company is providing quality scientific content online;
  •          62% of doctors say the information that drug companies provide on third-party Web sites for healthcare professionals “are always ads” for their products, and only 34% trust the information companies provide on their Web sites;
  •          49% of doctors who watch professional online video agree it influences their clinical decisions, but 52% say that no drug company is doing a good job in providing quality physician video content; and
  •          86% of doctors use a smartphone to access digital resources for professional purposes, but 41% of smartphone users say they don’t visit drug company Web sites more often because it takes too long to find the information they need.

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