DTC Research Raises Concern on Endpoints in Cancer Ads
New research on drug direct-to-consumer (DTC) television advertising has (XXX INSERT XXX)found that viewers misinterpreted oncology clinical trial endpoint-related claims that referred to overall survival (OS), overall response rate (ORR), and progression-free survival (PFS). “Although participants differentiated between OS, ORR, and PFS, we found evidence that DTC television ads featuring these endpoints resulted in some misinterpretations about the drug’s efficacy,” researchers from CDER’s Office of Prescription Drug Promotion and RTI International wrote in a 4/20 Oncologist article.
The researchers found that “use of a disclosure that explicitly states that improvements in endpoints such as PFS and ORR do not necessarily mean improvements in OS (i.e., living longer) may help people have a better understanding of a drug’s efficacy while not substantially changing their other perceptions of the drug in unintended ways.”
They concluded that disclosures could help reduce the level of misinterpretation ad viewers may experience in trying to understand endpoints like ORR and PFS. “More research is needed to establish best-practice recommendations for using disclosures to improve patient understanding of drug efficacy without changing their perception of the drug in unintended ways,” they said.