DTC Research Supports Disclosures on Endpoint Differentiation
New FDA research on direct-to-consumer (DTC) television ads found that study subjects have trouble differentiating progression-free survival and overall response rate from overall survival. The agency says research has suggested that disclosures can help consumers stop conflating overall survival with other endpoints. Such disclosures specifically state that the drug has not yet been shown to increase survival.
An FDA Web post highlighting the study results says that in the open-ended responses, “participants correctly described (and differentiated among) the three endpoints. However, when researchers asked participants whether the drug can help people live longer, subjects did not differentiate progression-free survival and overall response rate from overall survival when there was no disclosure.”
For example, FDA says that in a lung cancer DTC study, 90% of participants who viewed the ad with an overall response rate claim without a disclosure believed the drug would help people live longer, compared with 30% who watched the ad that contained a disclosure. Also, in a progression-free survival ad group without a disclosure, 93% of viewers said the drug would help people live longer; among the group with a disclosure, this number fell to 51%.
The agency concluded from its research that while participants in the different groups “understood the three endpoints and could differentiate among them, people still made inaccurate inferences. The findings show that people may be overly optimistic when they see ads with claims about overall response rate and progression-free survival without a disclosure stating that the drug has not yet been shown to extend life.” It further found that like previous studies “disclosures may convey important information, help correct potential misunderstandings and manage expectations about a drug’s benefits.”