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# DTC Study on Ad Endorser Influence
- URL: https://www.fdaweb.com/dtc-study-on-ad-endorser-influence/
- Published: 2020-01-28T12:00:00.000Z
- Updated: 2026-09-14T16:00:24.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5145937

*Federal Register* notice: FDA is seeking comments on a proposed study entitled “Endorser Status and Explicitness of Payment in Direct-to-Consumer Promotion.” The study intends to examine four types of endorsers (celebrity, physician, patient, social media influencer) and whether the presence of a disclosure of their payment status influences participant reactions. To view the notice, click [here](https://www.govinfo.gov/content/pkg/FR-2020-01-28/pdf/2020-01408.pdf?ref=fdaweb.com).