‘False, Misleading Claims’ in Sprout Addyi Radio Ad: OPDP

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The CDER Office of Prescription Drug Promotion (OPDP) says a radio ad for Sprout Pharmaceuticals’ Addyi (flibanserin) tablets makes false or misleading claims about the drug’s risks and omits other material facts. An 8/31 Warning Letter says the violations “are concerning from a public health perspective because they create a misleading impression about the safety and effectiveness of Addyi, a drug that bears a Boxed Warning due to the risk of severe hypotension and syncope in certain settings.”

Addyi is indicated for treating premenopausal women with acquired, generalized hypoactive sexual desire disorder under specified conditions, FDA says. It is not indicated for use in postmenopausal women or men and is not indicated to enhance sexual performance. The drug labeling contains a Boxed Warning about hypotension and syncope in certain settings.

The OPDP letter notes 2016 advisory comments to Valeant Pharmaceuticals and says “we are concerned that, in the radio ad, Sprout is continuing promotion of Addyi in a manner that does not adequately convey the FDA-approved indication nor the important risk information for the drug.”

OPDP says the radio spot includes numerous claims and presentations about the benefits of using Addyi for acquired, generalized hypoactive sexual desire disorder in premenopausal women but completely omits all Contraindications associated with its use. It also fails to disclose some important information from the Boxed Warning, the letter says, and omits specific Warning and Precaution information from the label.

OPDP asks that Sprout immediately stop misbranding Addyi and/or cease introducing the misbranded drug into interstate commerce. The company was told to respond with a list of all violative promotional materials and its plan for discontinuing their use. It also says the company should provide a comprehensive plan to disseminate truthful, non-misleading, and complete corrective messages about the issues discussed in the letter to the audience that received the violative promotional material.

 

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