FDA Approves 1st Modified Risk Tobacco Products
FDA said it has granted its first authorizations for marketing eight smokeless tobacco products approved through the modified risk tobacco product pathway. The authorizations are for eight Swedish Match USA, Inc., snus smokeless tobacco products sold under the “General” brand name. An agency statement says the products were previously authorized for U.S. sale without modified risk claims in 2015.
The current approval authorizes the manufacturer to market the specific products with the claim “Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.”
FDA says its review determined that the claim proposed by the company was supported by scientific evidence, that consumers understand the claim and appropriately perceive the relative risk of the products compared to cigarettes, and that the modified risk products, as actually used by consumers, will significantly reduce harm and the risk of tobacco-related disease to individual tobacco users and benefit the health of the population as a whole.
The company is required to conduct postmarketing studies to determine the impact of modified risk tobacco product orders on consumer perception, behavior, and health. And FDA says it will evaluate new available data on the products through postmarket records and reports required in the modified risk orders.