FDA ‘Doing Little’ on Social Media Drug Claims: Report

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A lengthy Bloomberg Law report says a review of FDA records shows the agency is doing little to cut down on misleading drug claims on social media, despite having released draft social media guidelines in 2004. The report says that since issuing the draft guidance, the agency has “done little to regulate influencers who may or may not have direct ties to the manufacturers, yet tout their success with medications such as Novo Nordisk’s diabetes medication Ozempic (semaglutide) and Pfizer’s migraine drug Nurtec ODT (rimegepant).”

While drug companies, paid social media influencers, and telehealth companies that sell the drugs are required to balance promotional information with warnings about side effects in social media ads, similar to the lengthy FDA-mandated warnings in TV and magazine ads, Bloomberg says, in practice, it found that social media ads often contain limited to no warnings.

In a statement to Bloomberg Law, FDA spokesperson Carly Pflaum said the agency “is strongly committed to protecting public health by helping to ensure that prescription drug promotional communications issued by or on behalf of a drug manufacturer, packer, or distributor are truthful, balanced, and accurately communicated.”

The article says that of the 40 publicly available letters issued by the CDER Office of Prescription Drug Promotion (OPDP) since 2017, only seven dealt with sponsored posts on platforms including Facebook, Instagram, and YouTube. It notes that none of the letters mention TikTok, which didn’t exist when the 2004 draft guidance was issued.

The article quotes OPDP director Catherine Gray from a 9/14 Webinar as acknowledging that emerging social media platforms present new challenges in monitoring prescription drug promotion. It notes that FDA declined a Bloomberg request to interview Gray for the article.

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