FDA Flags AstraZeneca’s Farxiga TV Ad as Misleading

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FDA has determined that a direct-to-consumer television advertisement for AstraZeneca’s Farxiga (dapagliflozin) tablets is misleading and misbrands the drug. In a just-posted untitled letter, CDER Office of Prescription Drug Promotion (OPDP) takes issue with the ad, titled “Farxiga DTC TV: 45 – Places You Want to Be v2”, which promoted Farxiga for adults with chronic kidney disease (CKD) or heart failure, claiming the drug “can help you keep living life by reducing the risk of cardiovascular death.”

According to the letter, this presentation oversimplifies Farxiga’s approved benefits. In CKD patients, the drug’s approval is based on reducing the incidence of a composite endpoint: greater than 50% sustained decline in estimated glomerular filtration rate, progression to end-stage kidney disease, cardiovascular or renal death, the agency says. For heart failure, approval is based on a composite of cardiovascular death, hospitalization for heart failure, or urgent heart failure visit. The letter contends the ad failed to adequately communicate these composite endpoints, creating a misleading impression about the drug’s actual indications.

OPDP told AstraZeneca to take immediate steps to correct the violations, including ceasing distribution of misleading promotional communications. AstraZeneca has 15 working days to respond in writing, detailing all similar promotional materials and outlining a plan to address the concerns.

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