FDA Flags SK Life Science’s Xcopri TV Ad as Misleading
FDA has issued an untitled letter to SK Life Science, raising concerns over a direct-to-consumer television advertisement for its seizure medication Xcopri (cenobamate tablets). According to the just-posted letter, CDER Office of Prescription Drug Promotion (OPDP) determined that the TV ad, titled “Road to Reduction XCOPRI DTC Commercial,” is false or misleading. The agency said the ad misbrands Xcopri, making its distribution a violation of federal law.
Xcopri, approved by the FDA for the treatment of partial-onset seizures in adults, carries a boxed warning for serious risks, including severe hypersensitivity reactions and potential cardiac effects. The FDA letter highlighted multiple omissions in the advertisement. While the ad mentions some risks associated with Xcopri, it fails to fully disclose the potential for liver injury and serious heart-related side effects, including QT shortening, as detailed in the FDA-approved prescribing information and medication guide. The ad also inadequately communicates critical instructions for patients experiencing allergic reactions or suicidal thoughts, the agency said.
The letter also noted that the ad’s major statement does not properly present warnings concurrently in both audio and text, a requirement for TV ads promoting prescription drugs.
The FDA has requested that SK Life Science address the violations immediately. The company must submit a written response within 15 working days, detailing how it plans to discontinue or correct the misleading promotional materials.