FDA Hits Tremfya TV Ad as ‘False or Misleading’
The CDER Office of Prescription Drug Promotion (OPDP) says a Janssen Biotech direct-to-consumer TV ad for its ulcerative colitis drug Tremfya (guselkumab) injection, for subcutaneous or intravenous use, is false or misleading. A 2/6 Notice of Violation takes issue with the ad’s claims that about one out of two patients experienced remission at one and even two years.
OPDP says that in two follow-up trials, some 38% or 39% of patients did not respond to treatment at week 12. The letter also faults the ad for suggesting that findings at one year and two years were in the same population when, in fact, they were different subsets.
The letter says the ad’s claims about healing the intestinal lining misleadingly overstate the drug’s effectiveness. Further, it says, the ad has claims and presentations about the uses and benefits of Tremfya, but omits material risk information pertaining to the Warning and Precautions for infections.
Janssen was told to respond with a list of all promotional communications for Tremfya with representations like those described in the letter and a plan to either discontinue the communications or stop distributing the drug.