FDA Plans National DTC Advertising Survey
FDA has announced a planned “National Direct-to-Consumer (DTC) Advertising Survey” to obtain updated insights on consumer experiences with and attitudes towards DTC prescription drug promotion. The agency last surveyed patients about their experiences with and attitudes toward DTC advertising in 2002, according to a notice seeking comments on the survey. “Numerous changes have affected the DTC landscape since 2002, including declines in print readership, the rise in online prescription drug promotion, and self-imposed industry guidelines for DTC advertising,” it says. “These changes may have affected consumers’ exposure to different kinds of DTC advertising and its influence on their attitudes and behaviors.”
Mailed survey invitations will ask 5,000 consumers to complete an online 20-minute questionnaire about their knowledge of FDA's authority with respect to prescription drug advertising, exposure to DTC advertising, beliefs and attitudes about DTC advertising, and the influence of DTC advertising on further information search and patient-physician interactions, according to the notice. The agency estimates a 35% response rate with 1,700 expected to complete the survey.