FDA Researching ‘Fair Balance’ with DTC Tweets, Etc.

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FDA has proposed new research to be conducted on prescription drug promotional messages that are embedded in character space-limited online prescription drug communications. An agency notice says that certain online communication efforts (e.g., Twitter, sponsored link promotion and microblog messaging) has led to questions about how to use these while complying with fair balance requirements.

 

FDA says the studies are designed to address “whether substantive risk information in the character-space-limited communications is effective in communicating risks when benefit claims are made, or whether a link to the risk information is sufficient. Within each study, we will manipulate whether or not substantive risk information appears in the character-space-limited communication. Another factor to consider is that when consumers turn to the Internet for information, they are driven by different goals. These goals can affect what information they pay attention to and what kind of information they find. Therefore, we will also manipulate whether participants are instructed to browse the information or to search for specific information.”


Comments on the research efforts are being accepted for 30 days.

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