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# FDA Seeks OMB Approval for DTC Study
- URL: https://www.fdaweb.com/fda-seeks-omb-approval-for-dtc-study/
- Published: 2016-10-25T12:00:00.000Z
- Updated: 2026-09-14T21:42:28.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5137161

*Federal Register* Notice: FDA is seeking comments on a planned direct-to-consumer (DTC) advertising study that has been submitted to OMB for approval. The research will examine the growing use of animation in prescription drug advertising and promotional activities and whether such use minimizes risk or inflates efficacy perceptions. To view the notice, click [here](https://www.gpo.gov/fdsys/pkg/FR-2016-10-25/pdf/2016-25727.pdf?ref=fdaweb.com).