FDA to Study Oncology Drug Professional Promotion Disclosures

Share

FDA says it wants to study the impact of prescription drug professional promotion disclosures as they relate to presentations of preliminary and/or descriptive scientific and clinical data in promotional labeling and advertising for oncology products. An 11/14 Federal Register notice says that the use of disclosures “is one method of communicating information to healthcare professionals about scientific and clinical data, the limitations of that data, and practical utility of that information for use in treatment. These disclosures may influence prescriber comprehension and decision making, and may affect how and what treatment they prescribe for their patients.”

The notice says the proposed research will address these questions: 

  •          whether disclosures mitigate potentially misleading presentations of preliminary and/or descriptive data in oncology drug product promotion;
  •          whether the language (technical, non-technical) of the disclosure influences its effectiveness;
  •          whether the presence of a general statement about the clinical utility of the data in addition to a specific disclosure influences processing of claims and disclosures;
  •          whether primary care physicians and oncologists differ in their processing of claims and disclosures about preliminary and/or descriptive data; and
  •          which disclosures doctors prefer.

Read more