FDA to Study Physician Perceptions in Drug Marketing
CDER’s Office of Prescription Drug Promotion (OPDP) is proposing to conduct research to determine how physician perceptions are influenced by drug marketing, specifically with variations in information context (presence of graphical elements and information delivery vehicle— medical journal abstract or sales aid), methodologic rigor of the underlying clinical study (high or low), and time pressure (present versus absent).
“We propose to test three different contextual presentations of drug information (medical journal abstract, sales aid without graphic design elements, and sales aid with graphic design elements), and two types of study methodological rigor used by Kesselheim et al, an agency notice says. “We have chosen to test a mock sales aid presentation and a medical journal abstract to examine the potential differences in perception that may arise by presenting the same information in different vehicles. Mirroring the time constraints of practicing physicians, we will examine the role of time pressure by randomly assigning half of the study participants to a limited amount of available time to read the materials.”
FDA says its study will focus on the following questions:
- Does the information context in which the information appears affect processing of the information?
- Does methodological rigor of the study affect processing of the information?
- Do physicians correctly interpret the methodological rigor of the study?
- Does the time available to read the information affect processing of the information?
- What are the potential interactions between these factors?