FDA to Update DTC Consumer Info

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FDA is planning a consumer survey to update 2002 data on patient experience with and attitudes toward direct-to-consumer (DTC) advertising of drugs and other regulated products. A Federal Register notice says that numerous changes have affected the DTC landscape since 2002, including declines in print readership, the rise in online prescription drug promotion, and self-imposed industry guidelines for DTC advertising. “These changes may have affected consumers’ exposure to different kinds of DTC advertising and its influence on their attitudes and behaviors,” the notice says. “The purpose of the National Direct-to-Consumer Advertising Survey is to collect updated insights on consumer experiences with and attitudes towards DTC promotion of prescription drugs.”

The survey will include questions about respondents’ knowledge of FDA authority over prescription drug advertising, their exposure to DTC advertising, their beliefs and attitudes about DTC advertising, and the influence of DTC ads on further information search and patient-physician interactions. At the end of the survey respondents will view one of two ads for fictional prescription drugs to treat high cholesterol and will be asked questions about FDA’s authority regarding specific claims within the ads.

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