FDA Tobacco Ad Rule Violates 1st Amendment: WLF

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Washington Legal Foundation (WLF) says an FDA proposed rule to require photorealistic color graphics to accompany textual warnings on cigarette packs violates the First Amendment. In comments to the agency, WLF challenges the FDA claim that because a significant information gap exists, the proposed rule is necessary to inform the public of lesser-known health risks of smoking. “FDA argues that only its mandated photorealistic images can achieve this goal,” WLF says.

According to the comment letter, the agency’s First Amendment analysis is deficient and fails to provide adequate justification for its substantial infringement of manufacturers’ free speech rights.

As part of its argument, WLF cites Thompson v. Western States Medical Center, involving a federal attempt to prohibit pharmacies from advertising compounded drugs. While FDA argued that a ban on advertising was necessary to prevent large-scale drug manufacturing from occurring under the guise of pharmacy compounding, the court held that the government could not restrict pharmacists’ speech as an alternative to regulating their conduct. WLF says that regulating speech must be a last, rather than a first, resort but, that it appears to be the first strategy that FDA considered.

“As long as tobacco use is legal,” the letter concludes, “companies have a right to advertise, market, and label their products free from overburdensome disclosure requirements. FDA’s proposed rule unconstitutionally burdens the right of cigarette manufacturers to market their legal product to consumers.”

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