FDA Warns Elanco Animal Health About Pradalex Ads

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The Center for Veterinary Medicine (CVM) says promotional communications for Elanco Animal Health’s Pradalex (pradofloxacin injection) contain false or misleading claims and representations about the product’s safety and effectiveness. A just-released 1/6 Warning Letter says the promotional communications misbrand Pradalex, which CVM says is especially concerning because pradofloxacin is in the fluoroquinolone drug class of drugs that are considered critically important antimicrobials in human medicine.

The letter says Pradalex is indicated to treat bovine respiratory disease associated with specific pathogens and swine respiratory disease associated with specific pathogens.

CVM raises concerns about the promotional materials’ claims that Pradalex can be used the first time an animal is treated for a specific condition (first pull) since the labeling has a Caution that the drug should only be used “after consideration of other non-fluoroquinolone therapeutic options.”

The letter also raises concerns that the ads suggest that the drug is effective against all pathogens rather than specific ones. And it raises issues with the comparative claims cited in some of the materials.

CVM tells Elanco to respond to its concerns with a list of all promotional materials for Pradalex containing the same or similar representations and a plan for either discontinuing use of the promotional materials or ceasing distribution of the drug.

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