Few DTC Ads Comply with FDA Regs: Study
Yale University researchers say their review of 97 unique direct-to-consumer (DTC) drug ads for 60 unique drugs found that few of the ads complied with FDA regulations. “The overall quality of information presented in ads was low, and suggestions of off-label promotions were common for diabetes medications,” the report says. “The impact of current DTC ads and off-label marketing on patient and prescriber decisions merits further scrutiny.”
The researchers looked at ads aired in the U.S. between 1/2015 and 7/2016.
None of the ads described drug risks quantitatively, the study says, and only one-quarter described drug benefits quantitatively. “Though proponents argue that DTC advertising is educational and empowering for consumers,” the researchers write, “our finding suggest that the information is unreliable and potentially misleading. The promotion of off-label indications, poor quality of information, distracting risk presentations, and the fact that risks are never quantified could distort the perception of benefit and risk information.”