Firms Ordered to Pay $834 Million Over Plavix Marketing

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Bristol-Myers Squibb and three U.S.-based Sanofi subsidiaries have been ordered to pay $834 million to the state of Hawaii over marketing and promotion violations involving Plavix, a blood thinner used to reduce the risk of serious cardiovascular events such as heart attacks, strokes and blood clots. Hawaii attorney general Clare Connors filed the suit against the companies for violating the state’s unfair and deceptive practices laws.

 

According to evidence presented in court, the companies began marketing the drug to Hawaii physicians and consumers in 1998, “knowing that it was not effective for many patients, including Asian and Pacific Island patients,” a state news release says. “Defendants only began warning Hawaii physicians and consumers about this issue in March 2010, when the U.S. Food and Drug Administration (FDA) required them to place a Black Box warning on the label accompanying the drug.”

 

After a trial late last year, a court found that between 12/1998 and 3/2010, when FDA required the companies to disclose the warning, they sold 834,012 prescriptions “without including important information about the large percentage of patients who received less benefit or no benefit from Plavix due to their race and genetic makeup,” the release says. “Based on this evidence, the court determined the defendants ‘knowingly placed Plavix patients at grave risk of serious injury or death in order to substantially increase their profits.’”

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