Guide on DTC Quantitative Efficacy/Risk Info

FDA has issued a revised final guidance entitled “Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer (DTC) Promotional Labeling and Advertisements.” The document provides recommendations for presenting information that is described as numerically addressing the likelihood or magnitude of a drug’s efficacy or risks. It also outlines how firms that include quantitative efficacy/risk information in DTC communications can make the language/presentation more consumer-friendly. It covers the following topics:

  • Providing quantitative efficacy or risk information for the control group, when applicable
  • Presenting probability information in terms of absolute frequencies, percentages, and relative frequencies
  • Formatting quantitative efficacy or risk information
  • Using visual aids to illustrate quantitative efficacy/risk information

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