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# Leverage Facebook Health Support Groups: CMI/Compas
- URL: https://www.fdaweb.com/leverage-facebook-health-support-groups-cmi-compas/
- Published: 2019-07-10T12:00:00.000Z
- Updated: 2026-09-15T01:36:59.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5144499

Healthcare media firm CMI/Compas says drug companies can effectively use Facebook health support groups as part of its social media promotion efforts. Writing in an online blog [post](https://www.cmimedia.com/insights/povs/how-pharma-can-leverage-facebook-health-support-groups?%5Fcldee=ZGF2aWRAZmRhd2ViLmNvbQ%3d%3d&recipientid=contact-223928a01483e51180f13863bb2e0548-6b41d1fb44ae43439abbd5eac446e850&esid=6d2b24ed-14a3-e911-a984-000d3a11fc57&ref=fdaweb.com), the company says “it’s no longer a question if Pharma should be engaged on social (media), but a question of which platform is right for your brand.”

The post says Facebook groups offer support forums for many patients and caregivers managing various health conditions. CMI/Compas says that new Facebook features designed to foster anonymous peer-to-peer conversations around health conditions makes health support groups more appealing than ever. “Facebook’s shift to more private forum-like conversations has the ability to attract more patients and caregivers to the platform,” it says, “which creates massive opportunity to healthcare advertisers.”