Leverage Facebook Health Support Groups: CMI/Compas

Healthcare media firm CMI/Compas says drug companies can effectively use Facebook health support groups as part of its social media promotion efforts. Writing in an online blog post, the company says “it’s no longer a question if Pharma should be engaged on social (media), but a question of which platform is right for your brand.”

The post says Facebook groups offer support forums for many patients and caregivers managing various health conditions. CMI/Compas says that new Facebook features designed to foster anonymous peer-to-peer conversations around health conditions makes health support groups more appealing than ever. “Facebook’s shift to more private forum-like conversations has the ability to attract more patients and caregivers to the platform,” it says, “which creates massive opportunity to healthcare advertisers.”