Links to Disease Web Sites Cause Confusion: Study
Consumers visiting branded prescription drug Web sites may misinterpret information learned from clicking on disease awareness Web sites shown on the drug site. That’s the conclusion of a study reported in the Journal of Health Communications that was conducted by CDER staff and other researchers. The researchers found that those visiting branded prescription drug Web sites may be unlikely to click links to disease awareness Web sites, and if they do, they are likely to attribute the disease awareness information to the advertised drug, leading to misconceptions about the drug’s benefit.
“The current research suggests that providing a disclosure before linking to a disease awareness Web site, a solution suggested by industry at FDA’s (2009) public hearing, is not sufficient to correct this confusion,” the report says. “These findings should inform FDA’s development of policy regarding the promotion of medical products on the Internet. As a result of this research, renewed interest should be placed on ensuring that online information about medical conditions and prescription drugs is accurately communicated to and understood by consumers.”
The researchers also say that doctors should be aware that patients may have misconceptions about prescription drug benefits, and they should attempt to clarify the misperceptions.