Many Drug Field Contacts In Person Again: Veeva Report

The Veeva Field Trends 2022 report says that in-person now accounts for about 70% of interactions between drug company field staff and healthcare providers. “Although in-person is again the predominant channel,” the Veeva report says, “now that 75% of healthcare providers expect a blend of digital engagement, field teams are evolving to a new omnichannel model.”

The trends report also finds that leaders leverage video calls for richer and more frequent engagement and the fundamental drivers of promotional response continue to be time with the customer and content utilization.

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