Messages Cut Inappropriate Antibiotic Scrips: Study

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A study conducted by Medscape in collaboration with FDA found that short-form messaging combined with digital continuing medical education (CME) to clinicians reduced the inappropriate prescribing of antibiotics. The study examined whether short-form messages (e-mails, Web alerts, and mobile alerts) and digital CME could affect the volume of first-line fluoroquinolone prescriptions in conditions where they are contraindicated. It found that combining the two forms of messaging led to a 22% reduction in new prescription volume.

“Our findings show that effective and targeted digital communication and online education can have a powerful effect on clinical behaviors,” said lead study author John Whyte, who is WebMD chief medical officer. “In addition to reducing the inappropriate prescribing of fluroquinolones, these findings could prove highly relevant in the age of Covid-19, when changes in clinical data and guidance demand that clinicians receive swift and accurate dissemination of information to improve care and safeguard public health.”

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