Mixed Social Media Use of Drug Safety Communications

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Researchers say that an initial drug safety communication on Sanofi-Aventis’ Ambien (zolpidem) issued by FDA 1/10/13 received significant social media uptake online, while a second communication on 5/14/13 showed almost no social media use. The study, reported in JMIR Public Health and Surveillance, looked at dissemination of the two drug safety communications through Twitter, Facebook, Google searches, and Wikipedia.

“Social media may provide a timely, singular update about changes to important prescribing information, but social media discussions are generally short-lived, while information on the proper use of a medicine needs to be available consistently,” the study says. “Future strategies for using social media should be based on a more detailed understanding of user profiles and preferences. FDA may develop multiple approaches to disseminating drug safety communication messages, including posting the same information multiple times, because a single post may often be overlooked by followers.”

 

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