New Approach Needed on Off-label Promotion: Attorney
Attorney Jeffrey Shapiro (Hyman, Phelps & McNamara) says that the current legal/enforcement situation regarding off-label promotion of drugs and medical devices has little to commend it. Writing in an online Update, Shapiro says that the status quo “does not respect the First Amendment rights of device and drug makers or physicians. It arbitrarily and capriciously exposes selected manufacturers and their executives to significant legal jeopardy for conduct that is not per se unlawful. And most importantly, it does not provide real protection to patients, who indisputably benefit from many off-label uses.”
Shapiro suggests that it may be time for FDA and the Department of Justice (DoJ) to declare an immediate moratorium on its enforcement actions in this area while they develop an approach that does not infringe First Amendment rights. “There would still remain the requirement that device and drug manufacturers label and advertise their products in a manner that is not false or misleading,” he writes. “The courts have expressly acknowledged that this type of enforcement does not infringe First Amendment rights.”
The agency should consider, the article says, how important it is that FDA conduct premarket review of every single use for a device or drug. “Should steps be taken to incentivize manufacturers to undertake premarket review of new uses,” Shapiro asks. “Or is it sufficient to primarily rely, as is generally done now, upon physicians and researchers to ensure the safety and effectiveness of uses not reviewed by FDA? There is a lot of work to be done in sorting out these and other related issues, but it cannot fairly begin until FDA and the DoJ let go of the current system.”