New DTC Research Needed: Study
Researchers with CDER’s Office of Prescription Drug Promotion and RTI International say new research into effects of direct-to-consumer drug advertising and promotion is needed given the changing environment in which such ads are used. Writing in Health Communication, the researchers say their review synthesized the research literature on patients’ and prescribers’ perceptions of the influences of DTC ads for prescription drugs on the clinical encounter.
They found that few studies explored the influence of DTC ads on specific disease conditions and there were no studies on patient and provider perceptions of DTC-related behaviors outside of mental illness or anxiety disorders, signaling a gap in the literature.
The review also suggested that the literature on DTC ads and health-related behavior is dated, with about 75% of the studies identified in the review more than a decade old. “Given the changing landscape of DTC advertising, where patients are increasingly exposed to online prescription drug promotion on pharmaceutical Web sites or through interactive social media…, for example, further exploration within this new and rapidly changing era of online promotion is warranted,” the report says.
The researchers say that additional study is needed assessing the influence on specific disease conditions (such as cancer); using strong observational designs to consider a broad set of factors that could explain how exposure leads to behavior; and considering the rapidly changing online presence of prescription drug promotion.