OPDP Hits Edenbridge Pharma Over Promos

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CDER's Office of Prescription Drug Promotion (OPDP) has cited Edenbridge Pharmaceuticals over promotional materials used at a medical meeting exhibit booth because they made “false or misleading claims and representations about the risks and benefits of Hemady,” according to a just-posted untitled letter. “These violations are concerning from a public health perspective because the promotional communication fails to include any risk information for Hemady, a drug with multiple known serious risks, and it creates a misleading impression about the benefits of Hemady for the treatment of multiple myeloma (MM), an incurable .disease whose symptoms most often recur,” the letter says.

OPDP took particular issue with the firm’s exhibit panel that presented efficacy claims for Hemady but failed to communicate any risk information. For example, the exhibit panel claimed the following:

  • “Hemady reduces up to 80% of the number of tablets required for a therapeutic dose of dexamethasone for the treatment of adults with MM”
  • “Hemady is a unique strength dexamethasone tablet bioequivalent to five 4 mg tablets of dexamethasone”

However, the agency says that by entirely omitting all risk information, the exhibit “fails to provide material information about the consequences that may result from the use of Hemady and creates a misleading impression about the drug’s safety.”

Additionally, the letter cites the exhibit panel’s reference to “real-world comparison of adherence to Hemady and generic dexamethasone among patients with MM” which suggested improved patient adherence to Hemady as compared with generic dexamethasone 4 mg tablets. “However, the referenced study does not support conclusions regarding comparative adherence to Hemady and generic dexamethasone 4 mg in the treatment of patients with MM due to limitations associated with the study design and methodology,” it says.

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