OPDP Hits Triferic Web Page Promotion
CDER Office of Prescription Drug Promotion (OPDP) has sent Rockwell Medical an untitled letter after reviewing the company’s Triferic Web page and finding false and misleading information. The page is violative because it presents information about Triferic’s benefits but fails to include any risk information about the drug, the letter says. It also makes false or misleading claims or representations about the risks and efficacy associated with Triferic, and omits other material facts, it says. Triferic is an iron replacement product indicated for maintaining hemoglobin in adult patients with hemodialysis-dependent chronic kidney disease.
“By omitting the risks associated with Triferic, the Web page fails to provide material information about the consequences that may result from the use of the drug and creates a misleading impression about the safety of Triferic,” FDA’s letter says. It also cites claims that suggest Triferic is safer and more effective than other iron replacement products, when this has not been demonstrated.