OPDP Plans New Study on Disclosures in Advertising

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CDER’s Office of Prescription Drug Promotion (OPDP) has proposed a new study to examine whether disclosures in direct-to-consumer (DTC) and healthcare provider-targeted advertising could support allowing clinical benefit information based on a secondary endpoint reported in a product’s approved labeling (secondary claim) to be included in such advertising. “In some cases, truthful and non-misleading presentations about secondary endpoints in well-designed clinical studies can provide reliable information about treatment effects that may be distinct from the treatment effects described in the product’s indication statement,” an agency notice says.

 

OPDP says the research will examine the impact of adding a disclosure about a secondary claim in DTC and healthcare provider-directed promotion found on prescription drug Web site. “We will also examine the effect of the presence of a comparative claim about the secondary claim,” the notice says. “Our proposed main outcome measures are perceptions of and attitudes toward the product, the secondary claim, and the disclosure.”

 

A second phase of the proposed research will examine the utility of disclosures in biosimilar product advertising for DTC and healthcare professional audiences. The study will assess the impact of a disclosure designating the product as a biosimilar as well as varying basic factual statements about biosimilars. “This approach allows us to examine the effect of disclosing biosimilar status; examines the additive effect of including one, two, or three additional basic statements of information about biosimilars; and measures the effect of naming the reference product,” OPDP says. “Our proposed main outcome measures are perceptions of and attitudes toward the biosimilar product and the disclosure.”

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