OPDP Social Science Research Explained
CDER Office of Prescription Drug Promotion senior social science analyst and research team lead Katherine Aikin says her group investigates how healthcare providers and patients perceive medical product information about prescription drugs and make subsequent treatment decisions. Interviewed for an online post, Aikin says her team usually has about 20 studies in various stages of completion at any one time. They initiate four to six studies a year, with each one lasting three to five years.
She reports that a recent project involved patients’ understanding of oncology clinical endpoints that measure a clinical benefit, such as overall survival. Patients can be confused about the purpose of a particular treatment, Aikin says, and the research may be suggesting a need for more patient-friendly definitions of clinical endpoints that may help healthcare providers describe treatment benefits to patients and empower patients to make informed decisions among treatment choices.
In 2022, Aikin reports, the team will be looking at the effects of product endorsements and implied claims. They also will investigate how descriptions of a drug’s mechanism of action affect people’s understanding and impressions of the drug. And another study will explore how consumers and healthcare providers make trade-offs in terms of safety and efficacy.