OPDP to Ask Medical Professionals About Drug Promotion at Conferences
The CDER Office of Prescription Drug Promotion (OPDP) is planning research to better understand the landscape of healthcare provider-directed promotion of prescription drugs at medical conferences in general and, more specifically, how elements of pharmaceutical booths in medical conference exhibit halls affect healthcare professionals’ perceptions of the drugs that are promoted at the booths. In a Federal Register notice, OPDP says it plans to recruit attendees of large medical conferences in the U.S. over one year to participate in the research. The conferences will represent a variety of medical specialties to reflect medical areas that have prescription treatments that may be promoted to professionals.