Patients Don’t Want Relationships with Drug Firms: Blogger

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An online World of DTC Marketing blog post by marketing consultant Richard Meyer says that consumers and patients don’t want a social media relationship with drug companies. Responding to changes Facebook is making to become more attractive to drug companies, the author says they won’t work because they run counter to what consumers want. The blog says that new Facebook community pages to bring together users who share a medical condition could be sponsored by drug makers, which often market a product to treat the condition. “This despite the fact that patients do not want users of Facebook knowing that they have medical problems,” Meyer says.

The author also complains that not allowing comments on drug Facebook pages because the drug companies are afraid out adverse event reporting “is contrary to everything social media is supposed to be. Yet, users have told brands to ‘leave me alone’ on their Facebook feed unless you’re an iconic brand like Starbucks or Trek bikes.”

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