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# Quantitative Efficacy/Risk Info in DTC Ads
- URL: https://www.fdaweb.com/quantitative-efficacy-risk-info-in-dtc-ads/
- Published: 2018-10-19T12:00:00.000Z
- Updated: 2026-09-15T00:39:30.000Z
- Author: David McFarland
- Tags: FDA Policy/General, #legacy-id-D5142625

*Federal Register* notice: FDA has made available a draft guidance entitled “Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements.” The document describes how to include drug quantitative efficacy or risk information in DTC promotional materials, and to make the language and presentation more consumer-friendly. To view the notice, click [here](https://www.gpo.gov/fdsys/pkg/FR-2018-10-17/pdf/2018-22568.pdf?ref=fdaweb.com).