Researchers Find ‘Moderate’ Trust in FDA

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University of North Carolina researchers looking at awareness of and trust of FDA and the Centers for Disease Control (CDC) have identified some demographic variables that suggest audiences the agencies may want to target with communications aimed at improving the level of trust. Writing in the open-source journal PLOS One, the researchers say they found high levels of awareness of the existence of FDA and CDC, and moderate levels of trust in the two agencies. Adults were more likely to be aware of the agencies than adolescents, while adolescents were more likely to trust them than were adults.

The authors say that the agencies “could seek to increase their trust among groups who are less likely to trust them. For instance, smokers, individuals of lower education, adults (compared to adolescents), and racial and ethnic minorities might all benefit from communications from FDA or CDC that highlight the significant work these agencies are doing to protect the public health for vulnerable groups. It is feasible (and perhaps likely) that individuals who do not trust FDA or CDC or who are unaware of FDA or CDC may be less likely to engage in preventive services (e.g., cancer screenings or flu shots) or follow recommendations put forth by these agencies.”

Research has shown, they write, that agencies can use several approaches to increasing their levels of trust, including faster responses to public health issues, greater transparency, and collaboration between different public health agencies.

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