Researchers Look at Twitter for Clinical Trial Recruitment

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Researchers from the Perelman School of Medicine at the University of Pennsylvania say social media like Twitter could become a useful tool for clinical researchers’ recruitment efforts, but there are caveats. Challenges include “noncoercive content and the assurance of privacy, both of which the IRBs [institutional review boards] will need to consider carefully,” the researchers write in a JAMA Oncology research letter. “Future efforts are needed to explore whether Twitter can emerge as a viable medium for promoting accrual to clinical trials,” they conclude.

 



The researchers conducted a pilot study and analyzed the content of 1,516 tweets from among a total of 15,346 unique tweets that contained the term “lung cancer” over a little more than two weeks in January 2015. About 17.5% of the tweets were related to clinical trials, but only one tweet linked to a patient recruitment Web site, the authors report.



 

“Social media is a rich and promising avenue for exploring how patients conceptualize and communicate about their specific health issues, but its potential to promote cancer clinical trial accrual remains unknown,” the researchers write. “Social media may provide an infrastructure that allows investigators to interact with the public in new ways, including stimulating interest in new clinical trials with targeted messages to connect patients, caregivers, and families with potential trial enrollment Web sites.”

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