Sen. Franken Bill Seeks End to DTC Advertising Deduction

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Sen. Al Franken (D-MN) has introduced legislation to end prescription drug advertising tax deductions. “Right now, pharmaceutical companies spend billions of dollars every year on television, magazine, and Internet advertisements - and the federal government gives those companies a tax break every time you see a drug advertisement,” a Franken release says. “The Protecting Americans from Drug Marketing Act would eliminate these tax advantages so that pharmaceutical companies can focus on developing new drugs — not marketing schemes.”



 

In 2014, spending on prescription drug ads reached $4.5 billion, a 30% increase from 2012. “In fact, a recent survey showed that more than 80% of Americans reported seeing or hearing prescription drug ads, with about 3 in 10 people saying they spoke with their doctor about specific medicine as a result of these advertisements,” Franken says. “The United States and New Zealand are the only countries that explicitly allow direct-to-consumer marketing for prescription drugs. The American Medical Association (AMA) has called for a ban, indicating that these advertisements encourage expensive treatments, despite the existence of more affordable alternatives.”



 

You can read a copy of the Protecting Americans from Drug Marketing Act by clicking here.

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