Senators Introduce Bill to Ban DTC Drug Advertising
Senators Bernie Sanders (I-VT) and Angus King (I-ME) have introduced legislation that would ban direct-to-consumer drug advertising across television, radio, print, digital platforms, and social media. Their End Prescription Drug Ads Now Act aligns with HHS secretary Robert F. Kennedy Jr., who advocated for such a ban during his 2024 presidential campaign bid.
“The American people are sick and tired of greedy pharmaceutical companies spending billions of dollars on absurd TV commercials pushing their outrageously expensive prescription drugs,” said Sanders, the ranking member of the Senate Health, Education, Labor, and Pensions Committee. “It is time for us to end that international embarrassment.”
King echoed the concern, citing both cost and health implications. “The widespread use of direct-to-consumer advertising by pharmaceutical companies drives up costs and doesn’t necessarily make patients healthier,” he said. “This bill is a great step to ensure that patients are getting the best information possible and from the right source: their providers and not biased advertisements.”
According to the senators, U.S. drug companies spent more than $5 billion on television ads last year alone. Prescription drug commercials now make up over 30% of ad time during major networks’ evening news programs. In just the first quarter of 2025, pharmaceutical companies spent over $725 million advertising only 10 drugs.
Meanwhile, they say, U.S. patients continue to pay the highest prices in the world for medications, with one in four Americans reportedly unable to afford their prescriptions. Sanders and King argue that the advertising blitz contributes to this disparity by promoting expensive drugs — many of which offer little to no benefit over existing treatments — and misleading consumers about risks and effectiveness.