Study of Multiple Indications in DTC Ads
Federal Register notice: FDA is seeking comments on a proposed information collection entitled “Study of Multiple Indications in Direct-to-Consumer Television Advertisements.” The study is intended to provide preliminary information on whether consumers face challenges when multiple indications are promoted in a single television ad. It will also explore whether similarity of the indications affects participants’ likelihood to recall and understand the indications, and whether its effect would be positive or negative. To view the notice, click here.