Telehealth Firm Undercuts Novo GLP-1 Pill Price: Reuters

Share

Telehealth firm Hims and Hers Health is offering compounded GLP-1 weight loss pills for $49 per month for new customers and $99 per month thereafter as part of a five-month plan, some $100 per month under the lowest price charged by innovator firm Novo Nordisk for its Wegovy (semaglutide) pill. In an exclusive report, Reuters says Novo has threatened legal action against Hims and Hers and has called on regulators to control the compounding market that threatens its business.

The news service says the Hims and Hers pricing “makes their GLP-1 drug as affordable as monthly Internet or streaming services in the U.S. It can offer access to treatment for many more of the estimated 200 million Americans who are overweight or obese.”

Reuters says Novo officials told investors that anyone spending $49 for the Hims pills would be wasting their money and that Novo’s pill uses unique technology that aids in its absorption. “Novo Nordisk will take legal and regulatory action to protect patients, our intellectual property, and the integrity of the U.S. gold standard drug approval framework,” a company spokesperson said.

In 2023, Reuters reports, FDA allowed Hims and Hers Health to offer compounded semaglutide injections when the branded product was in short supply. When the supply shortage ended, the company moved to offering compounded personalized copies of the drugs at different dosages or regimens than those available from Novo and other companies. The copies are not FDA-approved and are not subject to strict agency oversight.

In 9/2025, FDA warned Hims about its marketing of compounded semaglutide, saying claims such as “same active ingredient as Ozempic and Wegovy” are misleading since the compounded versions are not FDA-approved.

Read more