Uniform AI/ML Marketing Guidelines Needed: Study

New York University researchers say there can be discrepancies between the marketing and 510(k) clearance of artificial intelligence (AI)- or machine learning (ML)-enabled devices, with some devices marketed as having such capabilities not approved by FDA for AI or ML. Writing in an online JAMA Network article, the researchers say that in a review of 119 FDA 510(k) clearance summaries for devices approved between 11/2021 and 3/2022, they found that 12.6% were considered discrepant, 6.7% were considered contentious, and 80.6% were consistent between marketing and clearance summaries.

“The aim of this study was not to suggest developers were creating and marketing unsafe or untrustworthy devices,” the researchers conclude, “but to show the need for study on the topic and more uniform guidelines around marketing of software-heavy devices.”

Read more