ViiV Dovato Ad Claims Challenged
The Better Business Bureau’s National Advertising Division (NAD) has sent superiority claims made in ads for ViiV’s HIV drug Dovato (dolutegravir/lamivudine) to FDA and the Federal Trade Commission for review after the company declined to participate in an NAD self-regulatory process on the claims. The NAD says Gilead Sciences, which manufactures the competing HIV drug Biktarvy (bictegravir/emtricitabine/tenofovir alafenamide) challenged express and implied health-related claims that Dovato is superior to Biktarvy because it contains less medicine, does not contain tenofovir alafenamide, and is less likely to adversely affect patients’ renal, lipid, and weight profiles.
“ViiV did not submit a substantive response, but instead informed NAD that it would not participate in NAD’s self-regulatory process because it believes FDA is best positioned to assess the appropriateness of these prescription drug claims,” the NAD statement says. NAD said it referred the claims to the agencies for review and possible enforcement action.